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With over 30 million companies represented by LinkedIn business profiles and more than 20 million job-listings posted per year, it is not surprising that LinkedIn is the top professional social networking platform.  LinkedIn offers plenty of opportunities for those on the job market and if it is utilised correctly, it will certainly have a positive impact on your job search.  Having a well written LinkedIn Profile is the first step to utilising LinkedIn for your job search.


In this article, I will outline some simple tips on how to create a profile that will make a positive impression and I will share tips on how to utilise LinkedIn for your job search.



Tips to create a positive LinkedIn Profile 

Professional Photograph 

LinkedIn profiles with a photograph receives up to 21 times more profile views that those profiles with no photograph.  The first task to update your profile is to ensure you have uploaded a recent professional photograph. Remember to keep your personal photographs to other social networking platforms such as Instagram or Facebook.




Update your Headline

The next task is to create a heading that will get you noticed by hiring managers and recruiters. This headline appears right beneath your name in search results. (You can change the headline section in the “edit profile” page). You can include your job title and/or if you are actively looking for work in this section.  Keep it simple, easy to read and concise.


Correct Contact Details 

Check that your contact details on your LinkedIn profile are correct. I would recommend providing a personal email address that you use regularly as you don’t want to miss out on any potential opportunities.




Keep your LinkedIn Profile updated 

Your LinkedIn profile should always be amended and updated as things change for you.  Whether you have completed a course, got a promotion or a new job, make sure to add this information to your LinkedIn profile.  Highlight your recent experience and always remove outdated information to keep your profile up to date.




Ask for Professional Recommendations 

Having recommendations on your profile validates your ability, character and work history. These are public testimonials made by other professionals on the network so be strategic about who you could ask to give you a recommendation.  A good starting target would be to have 2-3 recommendations on your profile page.




Tips to utilise LinkedIn for your Job Search 

Let Recruiters know that you are available for work 

Recruiters and Hiring Managers are on LinkedIn. Recruiters use LinkedIn as one of their main sources to identify suitable candidates.  If you are actively looking for work, you want to let recruiters know this. On your LinkedIn profile, you can indicate that you are open to finding a new job and this will make recruiters aware that you are available for new opportunities.


Follow Companies you would like to work for

Research the companies that you would like to work for. I would recommend identifying at least 12 companies. Once you have identified these companies, you can then find the company business pages and follow these companies on LinkedIn. By doing this, you will be kept up to date with any information that is published on their business page.



Network and Connect Directly with Recruiters 

You can also find and connect directly with Recruiters who work in your identified companies. (Once you are on the company’s LinkedIn Page, click “See all employees” and then you can search for a specific job title and that will generate a list of people).  As LinkedIn is a networking platform, it is great to network with relevant people who could potentially help you secure your next position.


Job Alerts 

Under the Jobs heading on LinkedIn you can search for relevant jobs in your preferred location. Once you do this, it will generate a list of suitable jobs for you to review. At this stage, you can create a job alert with that information (job & location) and LinkedIn will keep you informed of any new jobs that have been posted.  I would recommend creating 3-5 different job alerts to ensure you don’t miss out on any opportunities.


Set up a LinkedIn Personalised URL  

You are able to customise your LinkedIn profile URL, so you can include your first and last name instead of the numbers. You can edit this on your profile page on the top right hand corner that says “Edit public profile and URL”). This looks more professional and it is easier to share than the long list of letters and numbers.  Having a personalised URL is also good from an SEO perspective.


I hope you enjoyed reading this article and that you have gained some tips on how to create a profile that makes a positive impression and you understand how to utilise LinkedIn for your job search.  Please share this article with anyone who might benefit from it.




Creating a CV that highlights your skills and experience effectively is the first step you need to take when looking for a new job.  The purpose of any CV is to get you invited for an interview.  If you have submitted your CV to lots of jobs (that you have the experience for), but you have not been invited for interview, your CV is the issue and it needs some work. 


Your CV has roughly 12 seconds to make a positive impression.  It is important that the layout and content of your CV is easy to read and understand within a short timeframe.   In this article, I will outline some simple tips on how to create a CV that makes a positive impact.  


Tips to create a CV that makes an impact  

CV Layout

Regardless of the amount of experience that you have gained over the past number of years, your CV should be a maximum of 2 pages long.  Any CV that is longer than 2 pages will reduce your chances of your CV doing its job i.e. getting you invited for interviews.  It is quality over quantity when it comes to CV writing.  When you are writing your CV, consider if the information will increase or decrease the chances of your CV doing its job?


Professional Photograph

There is no need to include a professional photograph on your CV if you are applying for jobs in Ireland.  Including a professional photograph does not add value to your CV and it takes up valuable space.  However, the requirements are slightly different if you are applying for jobs in a European Country so include a professional photograph on those applications. 


Reverse Chronological Order

The content of your CV should be presented in reverse chronological order, starting with the current and most recent work experience and working backwards.  Presenting your CV content in this format highlights your career growth and development, it emphasises the most recent jobs that you held and it is easy for the reader to understand if and when there were any career gaps.  In relation to the education content, you have a choice to either highlight this information in reverse chronological order or you can highlight the most relevant education for the job you are applying for first.  It is a personal preference but both options are accepted.


Relevant to the Job

One of the biggest mistakes jobseekers make when they are applying for jobs is that they submit a generic CV to lots of jobs.  This is a recipe for failure.  In order to avoid this error, spend time updating your CV for the job that you would like to apply for.  This will take time but it is time well spent, as this will increase your chances of being invited for interview.  It is much better to apply for less jobs and to spend the time updating your CV for those jobs, than to send a generic CV to lots of jobs.


Grammar and Spelling  

Once you have created a CV that is relevant for the job you want to apply for, check your grammar and spelling before you submit your CV for any job application.  It is easy to oversee these errors when you are creating a CV, but it will be the first thing the reader will spot immediately.  Perhaps even get a family member or friend to double check your CV for these errors. 


Once you have been invited for an interview, your CV has done its job.  It will then be up to you, to sell your skills and experience effectively during the interview in order to get a job offer. 


I hope you enjoyed reading this article and that you have gained some tips on how to create a CV that makes a positive impact.  Please share this article with anyone who might benefit from it. 

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